Reduce cart abandonment rate
80% is the average cart abandonment rate
Make more sales now, by recovering part of your shopping cart abandonment. BEYABLE implements on your site a suite of solutions to reduce cart abandonment rate in a simple and efficient way.
Reinsurance elements
Retention and recall
Customer journey personalization
Website optimization with AB Test
Shopping cart abandonment is not linked to a single reason. Multiple criteria are taken into account by visitors during their shopping journey and influence their purchase decision.
The BEYABLE solution helps you to put forward elements aiming at drastically reducing your cart abandonment. There are different ways to counter cart abandonment. We detail them below.
Personalization of the visit, an essential site optimization
For any purchase on the Internet, an e-mail is necessary. It will be used to send an order confirmation to the customer, to inform him about the delivery follow-up or to send him the invoice. Internet users are aware of this and that's why it's a data they don't have any problem to transmit as soon as they have control over their data (subscription or not to the newsletter, promotional offers and partners).
BEYABLE's solution allows to make the link between the abandoned cart and the prospect's email. An "abandoned cart email" is then automatically sent to any person who has left your site without having finalized his purchase. It is possible to create a sequence of abandoned cart emails to increase your chances. It is then necessary to give a counterpart to the user (free shipping, discount coupon,...) to motivate him further.
Website optimization with AB Test
Retargeting is the retargeting of visitors who have already interacted with your site. The BEYABLE solution allows you to display your products in a personalized way in advertising inserts on multiple websites. Thus, each visitor who abandoned his cart on your site and went to browse somewhere else receives reminders.
You appeal to his memory and stimulate him to finalize the purchase of your products. The great strength of our solution is that the display of advertising inserts can be done not in a generic way towards your home page but directly towards the product pages that the Internet user has previously consulted. You increase your chances of conversion.
Personalization of the visit, an essential site optimization
It has probably saved your life more than once, that little window when you quit a word processing or graphic design program that says "are you sure you want to quit without saving? We can create the same effect on an e-commerce site. When the user starts to become inactive or is about to leave, a pop-up window comes to remind him that he has items in his cart.
This pop-in with exit intent creates a sense of urgency by reminding him that offers or price promotions are only applicable at the moment. BEYABLE offers a product recommendation module. This way you can send messages for cross selling, upselling and thus increase your average basket and your margins!
Discover our guide to reduce your cart abandonment rate.
The 9+1 most common mistakes that increase your abandoned cart rate and how you can avoid them.
