Reduce cart abandonment rate

Do not overdo it at the risk of offending your visitors, of losing them permanently and of leaving with a SPAM report to show their dissatisfaction.
To send and write a cart abandonment reminder email, follow these tips:

- pay attention to the timing: the shorter it is, the higher the conversion rate. An email sent after an abandoned cart 20 minutes before has a conversion rate of more than 5%. If you wait 24 hours, it goes down to 2.5%.
- Take care of your formulations and politeness: as in a physical store, the friendlier you are, the more likely you are to convert.
- Clearly recall abandoned products: Internet users visit a large number of sites per day and abandon more than one basket, you must refresh their memory with concrete elements.
- create a sense of urgency: every hour/day that passes takes you further away from finalizing the purchase, so you have to play on the urgency to maximize your chances.
- Include customer reviews: they are part of the non-negligible elements of reassurance that give confidence to the Internet user.
- recommend other products: the visitor may not have finalized the shopping cart because he or she wanted to, but may have missed out on other products that could have been more satisfying.