For some visitors, it can be difficult to make a purchase on an untested product, which can only be viewed online. In these cases, social proof allows you to reassure hesitant visitors by displaying, for example, the opinions of other people who have already purchased the product.

This is a simple feature to set up and is widely used, but you can also take advantage of the social proof effect by other means: displaying the number of visitors who have consulted the same product page during the day or week, for example. In the same way, if you indicate that a product will soon be out of stock, you show that it is a "victim of its own success" and therefore very popular, while introducing a notion of urgency to push the visitor to buy quickly.

On-site personalization is very effective here, targeting hesitant visitors to display this type of message, while allowing you to keep total control of the level of marketing pressure on each page of your site. This way, you increase your conversions effortlessly!