There are 7 steps to A/B Testing:
1 - Identify the objective to implement your strategy: Before taking action, clearly define the objective of your A/B Test. This could be, for example, to increase e-commerce conversion rates, reduce cart abandonment, generate qualified leads, reduce bounce rates, or optimize or implement cross-selling and upselling.
2 - Define the variations of your A/B test: Then decide on the variations you want to test. For example, you could change the color or font of a CTA (i.e. a button), create a new version of your home page, or modify certain visuals according to the visitor's intention.
3 - Select the sample: In A/B testing, choosing the target sample is absolutely essential, and must be in line with your objective. For example, you can choose to launch your A/B tests only on mobile visitors to your e-commerce site, or on 100% of your traffic to obtain large-scale results. Be careful, however, not to stray too far from your usual customer paths. An excellent A/B test is also one whose results can be interpreted in a clear and unbiased way.
4 - Design your A/B Test: Next, create the variations of content you want to test, then divide them into test and control groups at random to obtain the best results and draw the most accurate conclusions from your A/B Testing.
5 - Execute the A/B Test: To ensure the success of your A/B Testing project, launch your test by tracking the results of each test and control group over a set period of time.
6 - Analyze the results: Collect the data from your A/B Testing campaigns, then analyze the results to determine whether the version tested has a significant impact on the initial objective of your A/B Test, and whether it confirms the hypotheses established upstream.
7 - Apply the conclusions : Once the A/B Test is complete, you can use your results and conclusions to implement the most optimized version of the element you've analyzed, whether it's a web page, an e-mail campaign or an advertising insert.
Are you already familiar with the subject, or do you already have a service provider in charge of A/B testing, but you're not fully satisfied with the results, support or pricing of your solution?
Don't hesitate to spend a few minutes discussing the subject with one of our A/B Testing Experts. It's totally free!