Generate more leads on your site

With BEYABLE, significantly increase the volume of leads generated on your website. Adapt your site content in real time and improve your conversion tunnel to optimize your lead generation. By personalizing the customer journey, you can generate more qualified leads from your existing traffic, and keep your acquisition costs under control.

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Generate leads through site personalisation

In a physical store, your window display remains fixed. You have to make choices that may not be to everyone's taste. With the BEYABLE solution, you can personalize your website right from the home page, to suit the desires of every web user. You reach the right person at the right time with the right content.

The AI developed by our solution is based on 1st party cookies, i.e. we analyze the behavior of visitors to your site through their history, current browsing and future intentions. This technology enables you to personalize your offer to each and every one of your visitors.

The personalization options offered by BEYABLE are mind-blowing. It's possible to display a personalized message for each individual based on the time of day, the type of device they came from, or the source from which they reached you. Each proposed visit becomes truly unique and maximizes your chances of generating qualified leads.

Personalization options include: modifying your messages and sales pitches, products and their order of presentation, and promotions to be displayed. Your site becomes much more dynamic. You can personalize your site in a variety of ways, including overlay or in-page. For further details, please consult our dedicated page.

Shopping cart abandonment is not linked to a single reason. Multiple criteria are taken into account by visitors during their shopping journey and influence their purchase decision.

The BEYABLE solution helps you to put forward elements aiming at drastically reducing your cart abandonment. There are different ways to counter cart abandonment. We detail them below.

Lead generation through visitor scoring

Today, there are many technical solutions for qualifying visitors. The aim is to determine whether the visitor is off-target, or on the contrary, whether he or she represents a significant business opportunity and needs to be focused on in order to transform him or her into a lead and then into a customer.

To do this, we use heat and registration zones to analyze the sessions of different visitors. Other important statistics include the number of pages consulted and the time spent on them. BEYABLE Analytics gives you access to a wealth of data that will enable you to prioritize visitors according to their intentions, in order to generate the maximum number of leads.

Your visitors will be entered into a scoring system, and depending on their actions, we'll look for interaction with them at a precise moment in order to transform them into leads. Example: a visitor has consulted X pages or has been active on the site for X minutes, but has not yet made a purchase or requested a quote. We'll push a pop-up with a discount or a special offer on the site to help them reach the end of the conversion tunnel.

The scoring system combines perfectly with solutions such as Facebook Ads, LinkedIn Ads or even your emailing or CRM system. In this way, the scoring system is linked not only to your visitors' visits, but more globally to all the interactions they undertake with you via the Internet. For example, if a customer abandons their cart, we'll be able to follow-up with notifications or e-mails.

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Generate qualified leads with AB testing

The BEYABLE solution allows you to create different versions of your pages. This means you don't have to rely on intuition, and instead rely solely on factual and statistical analysis.

To generate B2B leads, for example, you don't need long forms. Generally speaking, the shorter the form (a first name, last name, e-mail or telephone number are all that's needed), the more likely you are to convert. Through AB testing, you can measure the effectiveness of your choice of simplicity.

What's more, with BEYABLE, you choose when you want the forms to appear, based on the qualification of your prospects (cold, warm, hot) according to the scoring system. You have a virtual sales assistant who targets the right moment to distribute information and marketing messages to anyone who has been in contact with your site.

Shopping cart abandonment is not linked to a single reason. Multiple criteria are taken into account by visitors during their shopping journey and influence their purchase decision.

The BEYABLE solution helps you to put forward elements aiming at drastically reducing your cart abandonment. There are different ways to counter cart abandonment. We detail them below.

How do you generate leads?

To generate leads, you need to encourage interaction so that web users leave you contact details. The best option is to think about a content marketing strategy. For example, you could offer your target audience a downloadable white paper, checklist, how-to guide or case study. In this way, you're offering them a relevant resource free of charge, and in exchange, they agree to provide you with personal data to address them.

Another possibility: think about an attractive sales approach. You can offer a 30-minute call with a sales consultant, a free audit, a demo or time-limited version of your solution, etc. All these options are designed to get visitors to sign up or fill in a form to become a lead. Once again, you're offering them a free service in exchange for data.

Generating leads is more than just creating a contact form. You need to establish a real strategy with a conversion tunnel. Each of your visitors is unique: automatically adapt the information visible on your site.

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What is a lead?

A lead is a targeted prospect who we hope will become a customer. They carry out various actions on a website, such as filling in a form, downloading a resource or creating an account. Through these various interactions, it's possible to identify the lead.

The lead can then be enrolled in a conversion process designed to move them from prospect to customer status. This can be achieved by various means, known as lead nurturing. The idea is to maintain recurrent contact with the lead in order to help him mature and create the absolute need to become a customer.

For example, we can send e-mails via an automated system to inform them of promotional offers to encourage them to follow through and become customers (discount coupons, free delivery).

We can also present them with additional services or benefits (sponsorship offer, loyalty program) or reassurance (customer testimonials or case studies).

Lead nurturing can be a very short process, concentrated over a few days, or much longer for certain large investments. Some interaction and follow-up scenarios are planned over a half-year or even a full year.

Shopping cart abandonment is not linked to a single reason. Multiple criteria are taken into account by visitors during their shopping journey and influence their purchase decision.

The BEYABLE solution helps you to put forward elements aiming at drastically reducing your cart abandonment. There are different ways to counter cart abandonment. We detail them below.

How do you qualify leads?

The best way to qualify leads is to set up a scoring system. Each action carried out by a visitor to your website is assigned a score. For example, each time a user visits a page, he'll be given a point. If they download a resource such as a white paper, they earn 3 points. If they add a product to their cart, they earn 5 points. Points are awarded according to the importance of the action generated by the visitor. They accumulate to give a score that will take the visitor through different stages: attention or discovery, interest, decision and then action. Once the visitor has been converted into a lead, we aim to turn him into a customer, build loyalty and turn him into a prescriber.

Thanks to a scoring system, you can see at a glance the extent to which your visitors do or don't represent good business opportunities. The system allows you to focus on mature leads first.

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How do you turn leads into customers?

Growth marketing often refers to the AARRR framework. The aim is to capture traffic (visitors), get them to interact on the site (to turn them into leads) and finally get them to buy (to turn them into customers). To sell products and services via your website, lead generation is an extremely important step, but you can't stop there.

To turn a lead into a customer, you need to guide him through the conversion tunnel. The aim is to remove any obstacles your prospect may be thinking about, so that he can be sure that buying your solution is the right option for him.

When marketing a SaaS solution, for example, web users want to try it out, have access to testimonials to reassure them, be guided through how to use the tool, see that customer service is responsive, and so on. It's time to think about an onboarding system. You could, for example, send them a series of e-mails, each one presenting a free trial offer, a documentation of the tool, a video demonstration, the possibilities of contacting your support team, and so on. In this way, you'll remove their disincentives one by one, until you've brought them to the point of buying.

Shopping cart abandonment is not linked to a single reason. Multiple criteria are taken into account by visitors during their shopping journey and influence their purchase decision.

The BEYABLE solution helps you to put forward elements aiming at drastically reducing your cart abandonment. There are different ways to counter cart abandonment. We detail them below.

Can you buy and sell leads?

Internet users' personal data can be bought and sold. Online comparison sites, for example, often lack objectivity, collecting personal data and reselling it to the highest bidder. The big shopping sites also generally offer to join their partner programs, where they can monetize their buyers' personal data.

This type of transaction should be treated with the utmost caution. The French Data Protection Authority (CNIL) and other bodies responsible for protecting personal data are adamant on the subject. Internet users must give their consent, often by double opt-in to confirm that they accept the transition of their data. It's therefore advisable to generate your own leads via your website rather than buying them, and to handle the sale with the utmost care.

What's more, when you buy contact details from sites that sell e-mail databases, remember that you're not the first to come up with the idea. You're therefore acquiring unqualified addresses that have already been spammed.

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