E-merchandising is the set of techniques used to optimize functionalities relating to product search, presentation and access to product data sheets on a merchant site, online store or marketplace.
The objectives of e-merchandising are numerous:
● Increase conversion rates
● Increase the average cart
● Increase sales
● Improve user experience
● Reduce bounce rate
● Increase prospect loyalty
While classic merchandising techniques were first adapted to e-merchandising, these have evolved considerably over the years as online sales have evolved.
At BEYABLE, we take into account the latest developments in e-commerce and new e-merchandising practices and trends: our tool adapts to all types of sites, improving your key figures and the experience of web users. Don't hesitate to make an appointment with our experts to find out more!