E-merchandising is the set of techniques used to optimize functionalities relating to product search, presentation and access to product data sheets on a merchant site, online store or marketplace.
The objectives of e-merchandising are numerous:
● Increase conversion rates
● Increase the average cart
● Increase sales
● Improve user experience
● Reduce bounce rate
● Increase prospect loyalty
● ...
While classic merchandising techniques were first adapted to e-merchandising, these have evolved considerably over the years as online sales have evolved.
At BEYABLE, we take into account the latest developments in e-commerce and new e-merchandising practices and trends: our tool adapts to all types of sites, improving your key figures and the experience of web users. Don't hesitate to make an appointment with our experts to find out more!
Discover our
e-merchandising module
It will enable you to increase the visibility of products on your online store, by offering your customers a personalized shopping and browsing experience. By personalizing the user interface and highlighting products that correspond to their needs, you can increase your margins and sales!
Our E-Merchandising module is easy to use, optimized for conversion, and adapts to all websites.
Marketing AI for your online store
With our Marketing AI, BEYABLE offers a unique shopping experience for every user of your marketplace or online store. As soon as the module is installed on your site, our tools help you to automatically and appropriately classify the products in your catalog according to your strategy and criteria: categories, price, margin, color, ...
Together, we can define the criteria that are most important to you and your visitors, before the Marketing AI takes care of optimizing the rest. No more manual sorting: you'll save precious time.
Thanks to our E-Merchandising module, you're just one click away from boosting your sales in the long term!
Automate and optimize the organization of your product catalog
Our AI allows you to highlight your top-selling products at each key stage of the customer journey. As a result, the sales and conversion rates of your E-Commerce store will be boosted.
By automating the organization of your product catalog, you can optimize the relevance of the products offered to your customers. Customers will have access to products likely to interest them at every stage of their online purchasing journey, improving their browsing experience.
In the end, customers will spend more time on your site and on your store's various product sheets, offering a tempting conversion potential...
Combine personalized product recommendations and E-Merchandising
Thanks to AI Marketing, BEYABLE enables real-time analysis of the behavior and navigation of each user of your website.
By cross-referencing this data with the products in your catalog, our solution automatically displays the products of greatest interest to the visitor, strategically placed throughout your site. You are completely free to choose the criteria taken into account to establish product rankings (product popularity, stock, margin rate, price, etc.), or put your trust in our Marketing Experts, dedicated to helping you achieve your conversion and user experience optimization objectives.
Our technology adapts to your needs. Our dedicated Experts are available all week long and can be reached by phone, e-mail, chat or video whenever you wish for a demonstration or short training session.
"I didn't know BEYABLE before, but today I couldn't do without it. A real trusted partner that I have already recommended with pleasure to my counterparts !"
Franck Egloff
Digital Marketing Manager at France Pare-Brise
No black box
By analyzing your product catalog data and visitor behavior, and using machine learning, our E-Merchandising module automatically calculates the most relevant products to recommend to your customers.
At the same time, our tools enable you to keep a precise overview of all stages of the process, from data collection to the final display on your website.
Test your ideas
When it comes to boosting the ROI of your marketplace or e-commerce site, you can't rely on hunches alone.
With BEYABLE, you can quickly and easily test several alternatives for the same campaign, to find the best strategy for improving your sales and ROI. Our module allows you to create as many strategies as you like, so you can quickly obtain concrete, quantified results to help you achieve your objective.
Our AI will even help you analyze the results obtained, and draw effective conclusions for adjusting your marketing strategy.
With BEYABLE's A/B Testing solutions, you can completely and easily reorganize any page on your website, and test several hypotheses before committing to in-house development. Your teams will save an incredible amount of time!
What's more, the layer of personalisation and the level of KPI analysis mean you'll get far more accurate results than any other solution on the market.
