When analyzing a website from a marketing point of view, several indicators can be be taken into account:

● Number of unique visitors and visits: every time a new person visits your site, it's a unique visitor; the number of visits takes into account all the clicks made on your site, even if one person has several times;

● Visit duration: this is the average time spent by a visitor on your site. Used to measure the attractiveness of your site. There is also the time spent per page, which will give you an indication of the appeal of a single page;

● Most-visited pages: this will tell you which pages are best referenced, and which attract the most visitors to your site. You can then choose to make the most of them, in particular by the use of CTAs (Click Through Action);

● Searched keywords: these tell you what web users are looking for before clicking on your site;

● Conversion rate: this is the percentage of visitors who have taken action during their visit to one of your pages, by purchasing, requesting a quote or registering on your site. As you may have guessed, the higher the better! ;

● Bounce rate: this is the percentage of Internet users who only see one page of your site via search engines, then leave again. It's best to keep this as low as possible!

● ...

Of course, this list is not intended to be exhaustive: depending on your objectives, you'll find many other relevant indicators.
The good thing is that BEYABLE Analytics, our data analysis solution, will give you easy access to all these indicators directly from its dashboard, at a more than fair price!