Thanks to real-time on-site personalisation
As one of the leading online tire retailers, 1001PNEUS.fr has established itself
as a standard in the industry since 2009. From budget to premium, the site offers
a catalogue of over 50,000 products for all types of vehicles: passenger cars, SUVs, utility vehicles, motorcycles, scooters, bicycles, heavy-duty trucks, and ATVs, featuring more than 160 brands from the industry’s leading manufacturers.
In 2025, 1001PNEUS.fr surpassed the milestone of one million tires sold, distributed across six countries: France, Spain, Italy, Germany, Belgium, and Luxembourg.
As a 100% digital pure-player, the site also relies on a robust network of 4,500 partner garages to offer a hands-on, local experience.
Its greatest strength? Simplifying the tire-buying process from start to finish: customers order their tires online and choose to have them delivered to their home or directly to the nearest partner garage, where they are installed by professionals.
A solution designed to combine the convenience of digital shopping with
the reliability of in-garage service.
To take its digital strategy to the next level, 1001PNEUS.fr is partnering with BEYABLE and SaleCycle on a key initiative:
Real-time on-site personalisation
As a European pure player in the tire retail industry, 1001PNEUS.fr faces the following challenges:
1. Very strong competition on the online tire market, with a need for the brand to differentiate itself
2. Customer experience and logistics management to remain attractive and retain customers
3. Pressure on prices and margins, to remain competitive in discount segments while ensuring profitability
To meet these challenges, 1001PNEUS.fr needed a solution that would allow it to:
1. To optimize conversions according to the user's journey
2. To improve the user experience on the site
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During this campaign, we implemented an on-site personalisation feature
designed to re-engage visitors when they return to the site.
Specifically, when a user returns for a second visit, a selection of the products they previously viewed is automatically displayed. This personalised feature allows them to quickly find the items that piqued their interest, easily resume their shopping journey, and enjoy a smoother browsing experience.
Results:
This campaign helped boost visitor engagement, drastically increase the number of orders, and generate over €1,510,000 in revenue by reminding users
of products they had previously viewed.
ROI : 254 | +10 444 incremental orders
Displaying a promotional pop-up designed to capture visitors’ attentionand encourage them to make a purchase.
While browsing the site, users are presented with an immediate offer
of an €80 discount, highlighted in a clear and visible pop-up. This format allows
the promotional benefit to be highlighted at the right moment in the user journey.
Results:
This activation helps stimulate purchase intent, reduce hesitation among visitors, and accelerate conversion, by making the promotional offer immediately noticeable.
+396 incremental orders | +84 535 incremental revenue (excluding taxes)
Implementation of a promotional widget directly integrated into product pages to highlight a specific promotional offer.
When a user views tires on the site, a pop-up highlights the offer
“Buy 4 tires = $10 off.” This promotional message appears at a key moment
during the product viewing process to make the benefit immediately visible and easy to understand.
Results:
This feature encourages grouped purchases, highlights promotional offers,
and boosts conversion rates by encouraging visitors to complete a purchase
of multiple tires to take advantage of the discount.
+2 118 incremental orders | +409 065€ incremental revenue (excluding taxes)
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