BEYABLE offers an intuitive and extremely comprehensive platform with several modules to help you optimize your website and increase your sales.
Demander une démoHaving trouble reducing your bounce rate or shopping cart abandonment rate? The BEYABLE solution allows you to create different versions of your web pages and analyze the results simply and easily.
You can optimize your website by playing around with different parameters: UX, content, wording, adding or removing elements, etc., and thus offer your visitors the optimal page. BEYABLE helps you put your own feelings and tastes to one side, and take those of your audience into consideration, so you can offer them a visit that will boost your sales.
As in stores, visitors particularly appreciate a personalized visit. If you ask them their date of birth when they register, for example, they expect to receive a birthday e-mail or a dedicated promotion on the day.
The BEYABLE solution enables you to optimize your site by personalizing it from the home page onwards according to visitors' profiles, thanks to a system of cookies and developed AI.
The BEYABLE solution analyzes visitor behavior on site (and off-site by e-mail) and positions it at different stages in the sales tunnel. In this way, you create a unique experience for each one, and communicate the right message to them at the right time, so that they move naturally through to the act of buying.
The scoring evolves in real time thanks to each action taken, and prioritizes your leads via a dashboard. You then have every opportunity to address them personally or via automations.
The BEYABLE solution brings dynamism and attractiveness to your website. Thanks to product appeal monitoring, the display is constantly updated according to visitors' tastes. Too many sites offer a classic product display, and fail to take into account the success of products with visitors. BEYABLE will intelligently modify the display on your website. Is a product popular with your visitors?
With BEYABLE Analytics, you can immediately detect any anomalies. Is a product not selling? Is a page showing an excessive bounce rate? BEYABLE Analytics gives you the tools you need to react immediately and propose alternatives that will help you grow your business. Don't hesitate to make an appointment with a BEYABLE expert for a demonstration of our solution. You'll discover each module in detail, as well as case studies with inspiring figures!
Website optimization encompasses all technical and marketing practices aimed at acquiring traffic, increasing visitor engagement and converting them into leads or customers. It is often associated with the term Growth Hacking or Growth Marketing, and with the AARRR framework, which helps to move visitors along the sales funnel, turning them into loyal customers and influencers. In the broadest sense of the term, site optimization is not limited to the study of the user experience, but also concerns acquisition via natural referencing and optimization of technical performance.
Ask an expert for personalized advice (30min)There are multiple elements on your site that can be optimized in order to capture more traffic via search engine rankings. Here are some criteria to take into consideration to be in the fine papers of Google.
Your site should:
- offer secure browsing (https)
- be responsive and adapt to tablets and smartphones
- have a coherent and organized architecture
- target one keyword per page on which you want to be visible- have consistent markup with good code indentation
Nearly 12% of shopping cart orders do not result in a purchase due to a technical error. If you don't want to foolishly lose sales, your site must be beyond reproach. It must :
- load quickly: every second that passes without the page loading completely means a 10% loss of visitors
- be responsive and 100% accessible on all devices
- be always available and free of errors (401, 404, 500, etc.)
- be secure to prevent data piracy or site deletion
To optimize your site as closely as possible to your audience's expectations, you need to analyze their behavior. To do this, you need to :
- install an analytics solution to access statistics on your visits
- record visitor behavior via session recording and heat zones
- conduct surveys and gather feedback from your visitors
- segment your visitors and carry out AB Testing to experiment with alternatives to your pages
One of the most common mistakes made on the web is to build a website according to one's personal tastes or beliefs, without taking into account those or the needs of one's target audience. Website optimization (of all kinds: shop window, e-commerce, marketplace,...) allows you to take this aspect into greater consideration, to experiment with alternatives to your pages with a view to improving the visitor experience. The closer you get to your audience's concerns and desires, the greater your chances of converting. Optimization is particularly important for e-commerce sites with sales objectives. You may not be aware of it, but in France, 4 out of 5 shopping baskets are abandoned before they reach the point of purchase. To counter this phenomenon, we always try to get more traffic. This is not the solution. When your bucket has a hole in it, you go back and forth, losing an astronomical amount of resources inside. The same applies to web pages, and that's what site optimization is all about.
Page optimization should start with the home page, as this is generally the most important and most consulted page on a website. But it shouldn't stop there. It should extend to your top-level pages, your category pages and, at the very least, your flagship products. Particular attention must be paid to the landing pages used in advertising campaigns, because you're investing money with every click, so you need to look for an immediate return on investment. It's for this reason that this type of page generally features many reassuring elements (customer testimonials, presentation video, merchant rating, etc.), to give visitors the confidence to make a purchase. However, it's not necessary to optimize 100% of your website's pages. Some pages are only there to meet a legal obligation, such as the GTC, GCU or legal notice. Others are there purely from a practical point of view, such as a page with a GMaps map to help you find your way around. Of course, there's no need for AB testing or any major UX or content efforts for these pages.
Search engines like websites that regularly publish new content and update old pages. This reflects an appreciable willingness on the part of webmasters to keep their information continually up to date for their audience. Some sites put forward figures out of the blue that are no longer relevant today. Worse still, others still offer products that are no longer available for purchase, because they don't keep their sites up to date. The consequences: shopping cart abandonment, skyrocketing bounce rates, Internet users unhappy at having wasted their time... For the satisfaction of visitors and search engine algorithms alike, it's important to update your content regularly.
Website optimization is not limited to a specific technological choice. Whether you've created your site using custom development, a next-generation no-code tool or a CMS such as WordPress, Shopify or others, there are many ways to optimize it. AB testing, product monitoring and personalized visits can be achieved by adding extensions, scripts or portions of code.