Customizing the customer journey allows you to generate more qualified leads from your existing traffic and therefore to control your acquisition costs.
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In a physical store, your window remains fixed. You have to make choices that will not be to everyone's liking. With the BEYABLE solution, you can personalize your website from the home page in order to meet the desires of each Internet user. You're reaching the right person at the right time with the right content.personnaliser votre site web dès la page d’accueil de façon à combler les désirs de chaque internaute. Vous touchez la bonne personne au bon moment avec le bon contenu.
L’IA développée par notre solution se base sur les 1st party cookiesThe AI developed by our solution is based on 1st party cookies, i.e. we analyze the behavior of Internet users who visit your site through their history, their current browsing as well as their future intentions. This technology makes it possible to personalize your offer to each of your visitors.
Les options de personnalisation offertes par BEYABLE sont détonantes.The customization options offered by BEYABLE are amazing. It is possible to display a personalized message for each individual depending on the time of day, the type of device on which they came or the source from which they reached you. Each proposed visit becomes truly unique and maximizes your chances of generating qualified leads.
Il est possible d’afficher un message personnalisé pour chaque individu en fonction du moment de la journée, du type d’appareil sur lequel il navigue ou encore de la source d’après laquelle il vous a rejoint. Chaque visite proposée devient réellement unique et maximise vos chances de générer des leads qualifiés.
Parmi les possibilités de personnalisation, vous pouvez notamment : modifier vos messages et discours commerciaux, les produits et leur ordre de présentation ainsi que les promotions à afficher. Votre site s’affranchit des contraintes pour devenir beaucoup plus dynamique. Sa personnalisation est rendue possible par différentes formes comme via un système d’overlay ou in-page. Pour plus de précisions, consultez notre page dédiée.
Today, there are numerous technical solutions that can be used to qualify a visitor. The objective is to know if it is off-target, or on the contrary, if it represents a significant commercial opportunity and that it is necessary to focus on it in order to transform it into a lead and then into a customer.savoir s’il est hors cible, ou au contraire, s’il représente une opportunité commerciale conséquente et qu’il faut s’attarder sur lui afin de le transformer en lead puis en client.
This includes using heat and recording zones to analyze the session of various visitors. Other statistics are very important, such as the number of pages viewed and the time spent on them. BEYABLE Analytics allows you to have access to a lot of data that will allow you to prioritize Internet users according to their intentions in order to generate a maximum of leads. BEYABLE Analytics permet d’avoir accès à de nombreuses données qui vont vous permettre de prioriser les internautes en fonction de leurs intentions afin de générer un maximum de leads.
Your visitors will enter a scoring system and depending on their actions, we will seek interaction at a specific moment and transform them into leads. Example: a visitor has viewed X pages or has been active on the site for X minutes but without making a purchase or requesting a quote. We will push him a pop-up with a discount or a special offer to go to the end of the conversion tunnel.système de scoring et en fonction de leurs actions, on va chercher l’interaction à un moment précis avec eux pour les transformer en leads. Exemple : un visiteur a consulté X pages ou est actif sur le site depuis X minutes mais sans passer à l’achat ou à la demande de devis. On va lui pousser une pop-up avec une réduction ou une offre spéciale pour aller au bout du tunnel de conversion.
The scoring system combines perfectly with solutions such as Facebook Ads, LinkedIn Ads or even your email messaging or CRM. Thus, the scoring system is not only linked to the visit of your Internet users but more generally to all the interactions they undertake with you via the Internet. For example, if an Internet user abandons their basket, we will be able to relaunch it via notifications or emails.toutes les interactions qu’ils entreprennent avec vous par l’intermédiaire d’internet. Par exemple, si un internaute abandonne son panier, on va pouvoir le relancer via des notifications ou des mails.
The BEYABLE solution offers the possibility of creating different versions of pages. You avoid relying on your intuition to rely solely on factual and statistical analysis.créer différentes versions de pages. Vous évitez de vous baser sur votre intuition pour vous fier uniquement à une analyse factuelle et statistique.
For example, to generate B2B leads, you don't need long forms. Generally, the shorter it is (a name, a first name, an email or a telephone number are enough), the more likely you are to convert. Through AB testing, you can measure the effectiveness of choosing simplicity.mesurer l’efficacité du choix de la simplicité.
In addition, with BEYABLE, you choose when you want the forms to appear based on the qualification of your prospects (cold, warm, hot) according to the scoring system. You have a virtual sales assistant that targets the right moment to distribute information and marketing messages to anyone who has been in contact with your site.cible le moment propice pour diffuser de l’information et des messages marketing à toute personne ayant été en contact avec votre site.
With a new service provider, you expect profitability. BEYABLE succeeded in doing just that in the first few months, with the launch of several campaigns.
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I didn't know BEYABLE before, but now I couldn't do without it. A truly trustworthy partner whom I have already gladly recommended!
Great team, very responsive and full of suggestions. Our CSM is very well organized, and communication is fluid.
To generate leads, you need to encourage interaction so that Internet users leave you contact information. The best option is to think about a content marketing strategy. For example, you can offer your target audience via a download on your site to retrieve a checklist, a practical guide or even a case study. It is a good exchange, you offer them a relevant resource for free and in exchange, they agree to provide you with personal data to address them.réfléchir à une stratégie de contenu marketing. Vous pouvez par exemple proposer à votre cible via un téléchargement sur votre site de récupérer un livre blanc, une checklist, un guide pratique ou encore une étude de cas. C’est un échange de bon procédé, vous leur offrez une ressource pertinente gratuitement et en échange, ils consentent à vous fournir des données personnelles pour les adresser.
Another possibility: think about an attractive commercial approach. You can offer a 30-minute call with a sales consultant, a free audit, a demonstration or time-limited version of your solution,... All these options make it possible to trigger the visitor to register or fill out a form so that they become a lead. Again, you offer them a free service in exchange for data.approche commerciale séduisante. Vous pouvez proposer un call de 30 minutes avec un conseiller commercial, un audit gratuit, une version de démonstration ou limitée dans le temps de votre solution,... Toutes ces options permettent de déclencher l’inscription ou le remplissage d’un formulaire du visiteur afin qu’il devienne un lead. Là encore, vous leur offrez un service de manière gratuite en échange de données.
Générer des leads ne se limite pas à créer un formulaire de contact.Generating leads is more than creating a contact form. It is necessary to establish a real strategy with a conversion tunnel. Each of your visitors is unique: automatically adapt the information visible on your site.
A lead is an English term that refers to a targeted prospect who you hope to become a customer. It performs various actions on a website such as filling out a form, downloading a resource or creating an account. Through these different interactions, it is possible to identify it.un prospect ciblé que l’on espère devenir un client. Il réalise différentes actions sur un site web comme le remplissage d’un formulaire, le téléchargement d’une ressource ou encore la création d’un compte. Par ces différentes interactions, il est possible de l’identifier.
We can then enroll the lead in a conversion process aimed at making it go from being a prospect to being a customer. To do this, various means can be put in place through what is called lead nurturing. The idea is to maintain recurring contact with the lead in order to make them mature and to create in them the absolute need to become a customer.lead nurturing. L’idée est de conserver un contact récurrent avec le lead afin de le faire monter en maturité et de créer chez lui le besoin absolu de devenir client.
On envoie par exemple des mails via un système automatiséFor example, emails are sent via an automated system to inform the visitor of promotional offers so that the visitor can complete the process and become a customer (discount coupon, free delivery costs). We can also present him with additional services or advantages (sponsorship offer, loyalty program) or even reinsurance elements (customer testimonies or case studies).éléments de réassurance (témoignages clients ou études de cas).
Lead nurturing can be a very short process, concentrated over a few days or much longer for certain large investments. Some interaction and recovery scenarios are considered over a semester or even a full year.
To qualify leads, the best way is to set up a scoring system. We will assign a score to each action carried out by an Internet user on your website. For example, each time a user visits a page, they are awarded a point. If he downloads a resource such as a free guide, he earns 3 points. If he adds a product to his basket, he earns 5 points. Points are given according to the importance of the action generated by the visitor. They combine to give a score that will take him through different stages: attention or discovery, interest, decision and then action. Once the Internet user is converted into a lead, we seek to transform him into a customer, to retain him and to transform him into a prescriber.système de scoring. On va attribuer à chaque action réalisée par un internaute de votre site web, une note. Par exemple, à chaque fois qu’un internaute visite une page, on lui attribue un point. S’il télécharge une ressource comme un livre blanc, il gagne 3 points. S’il ajoute un produit à son panier, il gagne 5 points. Les points sont donnés en fonction de l’importance de l’action générée par le visiteur. Ils se cumulent pour donner une note qui va le faire passer par différents stades : l’attention ou découverte, l’intérêt, la décision puis l’action. Une fois que l’internaute est converti en lead, on cherche à le transformer en client, à le fidéliser et à le transformer en prescripteur.
Through a scoring system, you can see at a glance whether or not your Internet users represent good business opportunities. The system thus allows you to first focus on hot leads that have reached maturity.vous pouvez voir en un coup d'œil à quel point vos internautes représentent ou non de bonnes opportunités commerciales. Le système vous permet ainsi de vous pencher en premier lieu sur les leads chauds arrivés à maturité.
In Growth Marketing, we often talk about the AARRR framework. The objective is to capture traffic (visitors), to make them interact on the site (to transform them into leads) and finally to make them buy (to transform them into customers). To sell products and services via its website,framework AARRR. L’objectif est de capter du trafic (des visiteurs), de les faire interagir sur le site (pour les transformer en leads) et enfin de les faire acheter (pour les transformer en clients). Pour réaliser de la vente de produits et services via son site internet, lead generation is therefore an extremely important step but we must not stop there.
To transform a lead into a customer, you will have to support them through the conversion tunnel. The objective is to remove all the obstacles your prospect is thinking about so that they can be sure that buying your solution is the right option for them. l’accompagner dans le tunnel de conversion. L’objectif est de lever tous les freins auxquels votre prospect pense afin qu’il soit sûr que l’achat de votre solution est l’option qu’il lui faut.
In the context of marketing a SaaS solution, for example, Internet users want to test it, have access to testimonies to be reassured, to be guided in using the tool, to see that the customer service is very responsive,... It is then necessary to think about an onboarding system. For example, you can send them a series of emails by presenting them in turn with a free trial offer, tool documentation, a video demonstration, the possibilities for contacting your support, etc. You will thus remove their obstacles one by one until you take them to the act of purchase.système d’onboarding. Vous pouvez par exemple leur envoyer une suite de mails en leur présentant tour à tour une offre d’essai gratuite, une documentation de l’outil, une démonstration vidéo, les possibilités pour contacter votre support, etc. Vous allez ainsi supprimer leurs freins un par un jusqu’à les emmener vers l’acte d’achat.
It is possible to sell and buy the personal data of Internet users. Online comparators, for example, often lack objectivity, collect personal data and sell it to the highest bidders. Large shopping sites also generally offer to join their partner program where they will be able to monetize the personal data of their buyers.
Ce type de transaction est à considérer avec la plus grande prudence. This type of transaction should be considered with the greatest caution. The CNIL and other organizations responsible for the protection of personal data are intractable on the subject. Internet users must give their consent, often by double opt-in to confirm that they accept the transition of their data. It is therefore rather recommended to generate your own leads via your website rather than buying them and handling the sale with the greatest care.générer ses propres leads via son site internet plutôt que de les acheter et de manipuler la vente avec la plus grande précaution.
In addition, when you buy contact details via email database sales sites, tell yourself that you are not the first to have the idea. So you are acquiring low-qualified addresses that have already been spammed.
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