1. Rarity bias: Create urgency
People place more value on what is rare. A statement like “Only 3 items left in stock!” or “Offer valid until midnight!” immediately activates the fear of missing out.
💡 To do:
integrate dynamic counters on your product pages or highlight limited stocks in an authentic way. This is a real major conversion lever for our customers in the fashion and travel sectors. This approach can increase conversions by +10% according to our data analysis.
2. Social proof: Reassurance by example
Your visitors are influenced by the choices and opinions of others. Customer reviews, for example when choosing a restaurant, strongly influence purchasing decisions.
Elements like “98% of users recommend this product” or a widget displaying recent purchases reinforce trust.
💡 To do:
Add prominent, rotating customer reviews to your product pages. Also display the number of recent orders for reassurance.
3. Framing effect: add value to your offers
The way you present an offer is as important as the offer itself. “Save 30%” will often have more impact than "€10 off’.
💡 To do:
Experiment with different presentation formats with our A/B Testing platform to find what converts best.
4. Anchoring bias: Influence price perception
Visitors often base their decisions on the first piece of information they see. A crossed-out initial price followed by a discounted rate gives the impression of a great deal.
💡 To do:
Systematically display a crossed-out price on your promotions, or compare different options (e.g. monthly vs. annual subscription). Our A/B Tests reveal that reformulating an offer can improve click-through rates by +15%.
5. Reciprocity effect: Offer before you receive
Offering something free - free delivery or a trial - creates a feeling of reciprocity. Your visitors feel indebted and more inclined to buy.
💡 To do:
Offer free resources or a small gift along the way to build loyalty and convert your visitors.
Conclusion: An optimized experience thanks to psychology
Exploiting cognitive biases isn't about manipulating your visitors: it's about understanding them to offer them a fluid, engaging and personalized shopping experience.
At BEYABLE, our solutions help you apply these principles ethically and effectively to maximize your conversions.
