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The email for abandoned cart recall

For any purchase on the Internet, an e-mail is necessary. It will be used to send an order confirmation to the customer, to inform him about the delivery follow-up or to send him the invoice. Internet users are aware of this and that's why it's a data they don't have any problem to transmit as soon as they have control over their data (subscription or not to the newsletter, promotional offers and partners).

BEYABLE's solution allows to make the link between the abandoned cart and the prospect's email. An "abandoned cart email" is then automatically sent to any person who has left your site without having finalized his purchase. It is possible to create a sequence of abandoned cart emails to increase your chances. It is then necessary to give a counterpart to the user (free shipping, discount coupon,...) to motivate him further.

How to reduce cart abandonment?

Shopping cart abandonment is not linked to a single reason. Multiple criteria are taken into account by visitors during their shopping journey and influence their purchase decision.

The BEYABLE solution helps you to put forward elements aiming at drastically reducing your cart abandonment. There are different ways to counter cart abandonment. We detail them below.

Shopping cart abandonment is not linked to a single reason. Multiple criteria are taken into account by visitors during their shopping journey and influence their purchase decision.

The BEYABLE solution helps you to put forward elements aiming at drastically reducing your cart abandonment. There are different ways to counter cart abandonment. We detail them below.

Visitor engagement scoring

Today, there are many technical solutions for qualifying visitors. The aim is to determine whether the visitor is off-target, or on the contrary, whether he or she represents a significant business opportunity and needs to be focused on in order to transform him or her into a lead and then into a customer. To do this, we use heat and registration zones to analyze the sessions of different visitors. Other important statistics include the number of pages consulted and the time spent on them. BEYABLE Analytics gives you access to a wealth of data that will enable you to prioritize visitors according to their intentions, in order to generate the maximum number of leads.

Your visitors will be entered into a scoring system, and depending on their actions, we'll look for interaction with them at a precise moment in order to transform them into leads. Example: a visitor has consulted X pages or has been active on the site for X minutes, but has not yet made a purchase or requested a quote. We'll push a pop-up with a discount or a special offer on the site to help them reach the end of the conversion tunnel. The scoring system combines perfectly with solutions such as Facebook Ads, LinkedIn Ads or even your emailing messaging or CRM. In this way, the scoring system is linked not only to your visitors' visits, but more globally to all the interactions they undertake with you via the Internet. For example, if a customer abandons their cart, we'll be able to follow-up with notifications or e-mails.

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